69% say watching a short clip of video online is the same or better experience as watching it on TV.
America's youth: Internet is better than TV http://WWW.lostremote.com/archives/002471.html If you work in media, this study (full PDF or press release) is required reading. Conducting by Magid for the Online Publishers Association, the study takes a hard look at how young Americans perceive the Internet. A few nuggets: More than 50% of people ages 18-24 picked the internet as their top media choice (28.5% picked TV). The same group says the internet (43%) is the most important source of news over TV (39%). And my favorite: 69% say watching a short clip of video online is the same or better experience as watching it on TV. Wow! --------- [ Web Sites ] --------- Steve Garfield Video Production http://stevegarfield.com Video Blog http://stevegarfield.blogs.com/videoblog/ Weblog: Off On A Tangent http://offonatangent.blogspot.com/